Content Marketing is still the best way to establish authority in your industry, develop a personal brand, attract new clients and market your business. You may be engaging in content marketing for yourself or for your clients, but if you are focusing on going viral or merely on the number of views then you are focusing on the wrong things.

In this short video I share the single most important thing to do to succeed in content marketing - and it’s probably not what you’re expecting.
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This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.

Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses.

Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.