Hello how to grow your small business tip number 32 want to create your own cool how do you apply this time you want to decide what kind of tool that is helpful for your ideals customers this could be as simple as a spreadsheet it could be some graph for info graphic or something along those lines let something that your ideals customers will get benefits from so you want to make it simple without the need of a developer maybe a free template a word template of excel spreadsheet or some document that helps somebody make a decisions or some church and then you want to publish it in your blog post on the landing pages of your website you are a few examples of free excel template for employee scheduling download the template now you put this on your blog or your website and when they click on download the template now you want to capture their email address and send them the link to that tool in your email address in their email address so that you have verified that you’re opting in to their the mailing and your verifying their email address the same time a free mortgage calculator there’s plenty of these available on online but if you add some twists add something that to it to make it unique to your customers to your ideal customers than they may decide to download it or take the link that you provide to it may put it online open source versions of the mortgage calculator there are some that include fixed-rate some that include variable rate and so you can get very creative with your mortgage calculator buffer social or social media beginners and pros free social media marketing kit now this could be just a documents that explains how to do things it could be a website that has a bunch of different examples and so forth we’re doing that right now with the growth tips as being benefits of having your subscriptions O4BO 4 explorer for you actually doing this right now recommended tools you use Microsoft office create a spreadsheet create a word template create a PowerPoint template Google Apps for work lots of tools there and you can actually have things that are online and available spreadsheet for example it’s available in Google Docs that you can share with the people that sign up to your mail and champ is a good way of capturing email addresses a weber is another one we used it there are others who can Google for email management and then recommended reading how to create a conversion tools that’s really good they get all of the information I’ve given you here plus a lot more creating the ultimate landing page it actually talks about same things and then effective website copyright those are things that you can do to help make your website unique and provide tools to your ideal customers and this is my colleague wrote it number 32.Thank you