The main mistake in growth hacking, according to the text, is attempting to use it before achieving product-market fit. When growth hacking is applied prematurely, it significantly increases complexity, requiring additional resources like customer support teams, scaled infrastructure, and payment systems. However, this expansion can be counterproductive if the core product or service is fundamentally flawed, failing to create or retain enough value for customers. Essentially, the text highlights the importance of ensuring product-market fit before focusing on growth hacking strategies.

#growthhacking #growthmindset

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