Decision Analyst

0:58

6 Steps To Successful Shopper Research

1:01

Product Testing Best Practices

7:32

Leadership Strategy Interview with Angela Smith of Talking Rain Beverage Co.

0:31

Imaginators® Creativity Community

1:56

Insights on Emotional Health Through the Pandemic by Decision Analyst

0:35

Decision Analyst Can Help You

0:30

Decision Analyst's Pathways To Success

9:51

Leadership Strategy Interview with Highmark Health 's Eugenia Archetti

8:55

Leadership Strategy Interview With Cassie Murphey-Green of Lennox International

3:21

MaxDiff Analysis: 3 Popular Applications (Relative Ranking, Optimization, Segmentation)

32:00

Optimizing Product Offers with Machine Learning and the Mixed Logit Model

17:37

Leadership Strategy Interview with PepsiCo's Ramiro Davila

7:39

Back to Basic Marketing Research Services

5:42

From Researcher's to Innovation Strategists: Exciting Changes in Marketing Research

11:46

Interview with Megan Christ of T-Mobile Sprint: Insights into Leadership & Strategy During Covid

5:07

Going Beyond Consumer Driven Innovation

25:57

Leadership Strategy Interview with Hayley Dawson-Owens of Wingstop

10:01

Leadership Strategy Interview with Aldo Zucaro of CooperVision

9:57

Leadership Strategy Interview with Karen Kraft of Johnsonville

6:14

Acquisition Strategy Research

3:28

The HVAC Purchasing Landscape

15:27

Distribution Strategy: Strategic Planning for Marketing Researchers

5:13

Product Strategy Roadmap: Strategic Planning for Marketing Research

5:05

Pricing Strategies: Optimizing Your Product Line

10:43

Brand Strategy: A focus on Brand Strategy and Marketing Research

13:25

Introduction to Strategy: What Questions to Ask

5:03

Employee Strategy: Linking your Brand, Customer and Employee

45:43

Packaging Research Fundamentals

53:42

Marketing Research for Brand Strategy

4:38

Applying Segmentation to New Product Development

7:22

Applying Market Segmentation To Direct Marketing

32:47

Attribution Modeling and Multi-Channel Marketing

42:24

Shopping Research (Online and Offline)

6:22

Applying Segmentation to your Communications

5:06

Using Segmentation in Strategy

6:10

Geomapping & Micromapping in Market Segmentation

47:22

Usability Research

8:25

Persona Development for Market Segmentation Segments

3:26

Understanding Your Segments: Extracting Insights

25:13

Maximizing The Value Of Conjoint Studies With Qualitative

4:52

Uncovering Motivations & Key Drivers of Your Segments

3:09

Solution Criteria for Creating Segments

3:38

Research Design Considerations for Market Segmentation Projects

43:25

Large-Scale Qualitative Research Webinar

6:07

Exploratory Qualitative Research for Market Segmentation Projects

4:14

Types Of Market Segmentation Techniques (A Summary)

2:27

Machine Learning Applications in Media Mix Modeling

4:20

Why Market Segmentation's Fail and Ways to Improve Them

7:57

Intro to Market Segmentation (Segmentation answers 4 basic questions.)

40:50

Machine Learning Segmentation in the Digital Age

4:08

How to Optimize Media Spend in Media Mix Modeling

3:21

Media Mix Modeling Example Simulation of Results

3:41

What Mathematical Equations Are Used In Media Mix Modeling?

49:53

Design Thinking and New Product Development

2:53

What Modeling Method Should Be Used For Media Mix Modeling?

45:39

Accelerating New Product Development

3:32

What Data is Needed for Media/Marketing Mix Modeling Project?

37:30

Pricing Analytics: Are You Leaving Money On The Table?

2:45

What is Attribution Modeling? How is it used in Media Mix Modeling?

45:06

An Exploration of Facial Action Coding: The Wild Animal Experiment

3:21

Pros And Cons Of Econometric Modeling: Media Mix Modeling

2:23

What is the Difference Between Marketing Mix Modeling and Media Mix Modeling?

48:28

In-Home Usage Testing (IHUT) for Marketing Researchers

3:03

Media Mix Modeling: Balancing Media Spend to Maximize Revenue

49:43

Consumer Market Segmentation And Profiling: Painting A Portrait Of Success

51:44

Sales Forecasting—Estimating the Sales Potential for Durable Goods

42:18

What Is the Future of Tracking Research?

48:23

Setting Priorities for Product/Service Improvements – Key Driver Analysis

35:53

Fusing Marketing Research and Big Data

25:52

Energy Efficiency Attitudes: More Than Just Saving Money?

42:08

Advertising Pretesting Research

47:23

Market Segmentation: Best Practices

4:17

More Homeowners Now Use The Internet Rather Than A Contractor, For HVAC Purchase Information

41:47

Choice Modeling, How To Use and Analyze The Results

47:24

Fusing Multiple Types Qualitative Research to Gain Consumer Insights

47:19

The Fundamentals of Volumetric Sales Forecasting

39:32

Innovation and Ideation for Concept Development

44:40

Media Marketing Mix Modeling

30:15

Choice Modeling Product and Price Optimization